Five Mistakes Most Sellers Make When Selling Their Home

If you're planning to sell your home, chances are you've already asked the big question: What's it worth?

But here's a better one: What will it actually sell for?

The truth is, your bottom line isn't just based on your home's condition or neighborhood comps. It's shaped by the decisions you make before your home even hits the market. And according to new data from Zillow, many sellers are still missing the mark on the basics.

Here are five of the most common seller mistakes and smarter moves to make instead:

1. Spending Big on the Wrong Upgrades

We get it—you want your home to shine. But before you build that addition or gut the kitchen, pause.

A surprising 23% of sellers think adding square footage is the best way to increase value. Spoiler: it's usually not. You're more likely to see a return from minor, high-impact improvements—think fresh paint, updated landscaping, and great lighting.

Before you drop serious cash on renovations, ask your agent what buyers in your area actually care about. Chances are, you can skip the sledgehammer.

2. Ignoring Screen Appeal

Yes, curb appeal still counts—but in today's market, screen appeal is king.

Most buyers scroll listings before they ever set foot in your home. That means your photos, videos, and 3D tours have to stop the scroll. Still, 40% of homeowners believe curb appeal is the most important first impression. Not anymore.

Invest in professional media—wide angles, sharp resolution, and maybe even drone footage or a virtual walkthrough. First impressions happen online now.

3. Hiring an Agent Without Doing Your Homework

Selling your home is one of the biggest financial moves you'll ever make. So why do 25% of sellers hire the first agent they meet without reading reviews or checking past sales?

Would you hire a surgeon without looking them up first? Didn't think so.

Interview at least a few agents. Ask about their digital strategy, their experience in your neighborhood, and how they price homes. The right agent doesn't just list your house—they help you sell it smarter.

4. Highlighting the Wrong Features

Almost half of sellers think open floor plans are a must-have. But in reality? Homes with open layouts can actually underperform.

What does boost your sale price? Natural materials—white oak floors, soapstone counters, walnut cabinetry. Homes with these finishes can sell for up to 3.5% more.

Your agent should tailor the listing description to what buyers in your area want right now. It's not just about what your home offers—it's about how you tell the story.

5. Trying to Hide Issues

Bad idea. More than half of sellers think hiding things like water damage or pest problems will help the home sell faster.

But skipping disclosures isn't just risky—it's illegal in most places. Inspections happen. Buyers talk. Deals fall apart.

Instead, be upfront. Disclose known issues and let your agent guide you on pricing and positioning. Transparency builds trust—and that trust can keep a deal together.

The Bottom Line

Selling a home isn't about luck—it's about strategy. From pricing and presentation to photos and prep work, small choices can make a big difference in your final sale price.

Avoiding these common mistakes won't just save you stress—it could help you walk away with thousands more in your pocket.

Need help getting it right? Contact us. We're here for that.